How Brand, Products, and Audiences work together

CONTENT FOUNDATION

The three foundation configurations are not overlapping settings. Each one controls a different dimension of a generated draft.

Configuration	Controls
Brand	How Real Intelligence speaks
Product	What Real Intelligence can accurately claim
Audience	Which benefits and language should be emphasised

Brand + Products + Audiences
              ↓
          Campaign
              ↓
            Story
              ↓
     Drafts and Visuals
              ↓
       Review and Approval
              ↓
    Schedule, Publish, Measure

Worked example

The same product, paired with two audiences, produces materially different content. Brand keeps both versions recognisably Real Intelligence; Product keeps both versions accurate.

Product: Enterprise Intelligence Engine

Audience: Salesforce Executives

The draft emphasises:

CRM completeness
Revenue visibility
Enterprise relationships
Decision-quality data
Business outcomes

The framing is portfolio-level. The call to action points at an executive-appropriate next step, and technical mechanism is summarised rather than explained.

Audience: Salesforce Administrators

The draft emphasises:

Controlled discovery
Review workflows
Data quality
Duplicate prevention
Governance and operational effort

The framing is operational. The draft names the mechanism, acknowledges the administrative work involved, and closes on a step an administrator can actually take.

What the example demonstrates

Neither draft invents a capability, because both are bounded by the same Key Capabilities.
Neither draft changes voice, because both are bounded by the same Brand rules.
The difference between them comes entirely from the audience's pains, goals, and language notes.

Reviewing the foundation together

When generated content is disappointing, diagnose in this order:

Inaccurate claim → Product configuration.
Right claim, wrong emphasis → Audience configuration.
Right emphasis, wrong voice or overreach → Brand configuration.

Fixing the configuration is preferable to editing individual drafts, because a configuration fix applies to every future story.

Was this helpful?

PreviousConfigure Audiences NextCampaigns

Last updated 1 month ago