Campaigns
A campaign groups related stories under a shared strategy so that individual posts are not produced in isolation.
The campaign list. Records and statuses shown are point-in-time examples.
What a campaign defines
- Objective — what the campaign is trying to achieve.
- Audience — the configured audience the content is written for.
- Theme — the editorial thread that holds the stories together.
- Call to action — the action every post in the campaign should drive toward.
- Landing URL — the destination the call to action points at.
- Platform selection — the channels the campaign is approved to target.
- Date range — the window in which the campaign is active.
- Phase structure — the stages the campaign moves through, so content sequencing is deliberate.
Creating a campaign
Campaign creation. Values shown are point-in-time examples.
- Select the audience the campaign addresses.
- State the objective and theme in terms a reviewer can test a draft against.
- Set the call to action and landing URL together — a CTA without a working destination blocks readiness.
- Select only the platforms the workspace has eligible destinations for.
- Set the date range and define at least one active phase.
Campaign grounding must exist before draft generation. A campaign that is missing an audience, theme, CTA, landing URL, platform selection, or an active phase is not ready, and stories under it should not be generated.
Campaign status
Campaigns use canonical statuses — Draft, Active, Paused, Completed, and Archived. Readiness checks validate that every campaign uses one of these, because status drives which campaigns are eligible for generation and scheduling.
Relationship to stories
A campaign holds strategy. A story holds a specific, sourced idea. One campaign normally carries many stories, and each story may produce several channel-specific posts.
Next: Stories.
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Last updated 1 month ago