Stories
A story is the governed unit of content production. It is not a social post; it is the sourced idea from which posts and visuals are produced.
The story list. Records, statuses, and counts shown are point-in-time examples.
What a story records
- Source or source brief — the material the content is grounded in.
- Campaign assignment — the strategy the story belongs to.
- Priority — the relative importance of producing it.
- Editorial angle — the specific argument this story makes.
- Evidence or snapshot — the stored content snapshot that supports the claim.
- Production status — where the story sits in the lifecycle.
- Current draft version — the version reviewers and publication act on.
- Visual state — whether an approved visual asset exists.
Creating a story
Story creation. Values shown are point-in-time examples.
- Provide the source or write a source brief. A story without usable source material cannot be grounded.
- Assign the campaign, which supplies the audience, theme, CTA, and platform selection.
- Set priority and the editorial angle.
- Confirm a stored snapshot exists before generating drafts.
Working a story
Story detail. Draft content and version numbers shown are point-in-time examples.
Generation produces channel-specific drafts and, where configured, visual assets. Each regeneration creates a new version; the current version is the one that carries forward to review, scheduling, and publication.
One story may produce multiple channel-specific posts and multiple visual assets. Approving one draft does not approve the others.
Common story states
| State | Meaning |
|---|---|
| Not grounded | No usable source or snapshot yet |
| Draft generated | Channel drafts exist but are unreviewed |
| In review | Sitting in the review queue awaiting a decision |
| Approved | Current version accepted for scheduling |
| Scheduled | A publication record exists for a destination and time |
Next: Review Queue.
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Last updated 1 month ago